A three-year, federally funded project to improve market transparency in the wine sector concluded in June 2025, delivering new tools to help inland grapegrowers make better-informed decisions.
Led by Wine Australia with support from Australian Grape & Wine and the Inland Wine Regions Alliance, the initiative responded to an ACCC inquiry into supply chain imbalances and was funded through the Department of Agriculture’s program for perishable agricultural goods.
Key outcomes include:
Grape Price Indicators dashboard, an interactive tool integrating 12 data sources to show key pricing trends and directional indicators. Accessed by over 1,800 users, its signals for 2025 closely matched actual market results.
Independent price forecasts, developed with ABARES and published quarterly for key inland grape varieties.
Enhanced domestic market insights, including a new Domestic Sales Dashboard, commissioned research into the on-premise channel, improved retail sales data access, and better analysis of wine consumption trends.
Project steering committee member and Inland Wine Regions Alliance Chair, Jim Caddy, said the tools give growers independent market insights and greater confidence in pricing negotiations.
Australian Grape & Wine’s Anna Hooper highlighted the credibility ABARES brings to forecasting, while Wine Australia’s Paul Turale noted the improved ability to respond to consumer trends.
CEO Dr Martin Cole said the collaborative project had strengthened Wine Australia’s market intelligence capability and delivered long-term value for the sector.
